In England, the model named Eliza Rose Watson appeared on the billboards of the OnlyFans page, causing controversy. The UK regulator, which started an investigation after complaints that it was not suitable for children to see, approved the ads.
The Advertising Standards Authority (ASA) received 30 complaints in June and July that posters appearing in Harrow, Tottenham, Lambeth and Edgware were inappropriate and adult content.
One of the billboards used was located about 450 meters from a school.
Complainants argued that the ad was excessively sexual and objectified women.
The ASA said that although Watson’s clothes are open, there is no nudity in the image and Watson’s pose “does not go beyond light sexuality”.
“While we acknowledge that the image of Ms. Watson and references to OnlyFans may be offensive to some, we conclude that, as the ad is not overtly sexual and does not objectify women, it is unlikely to cause serious or widespread discomfort,” the agency said in a statement. took
Environmental organization Global Witness then took over three of the boards and turned them into ‘OilyFans’ billboards to comment on the salary package of BP CEO Bernard Looney, whose earnings rose from £4.5m to £10m last year.
OnlyFans is a social media platform that offers a subscription service to adult sexual content.
Watson, 34, told British tabloid newspaper The Sun last month that he earns around £200,000 a month by selling explicit images on OnlyFans.
He said he spent around £18,000 on the ad campaign, including billboards in the UK and two in New York’s Times Square.
Regarding the reactions to the billboards, Watson said:
“If people are offended by my ad, I’m assuming they’re also complaining about Ann Summers and Jack Daniels ads. You see ads for gambling, alcohol, sex toys, underwear, there’s no difference between these types of adult ads and my adult ads.”
“This is real business – if a gambling or alcohol company can run ads with far more disruptive effects, why not?”
The ASA concluded that the posters were not placed irresponsibly and decided that no further action was necessary.